The following is a short animated explainer video I created for Grand Rapids African American Health Institute. Their mission is to promote health care parity in the Grand Rapids African American community through advocacy, education and research to achieve positive health outcomes. They asked me to develop a video that would communicate this message and inspire others to join. This video was featured at their recent Soul Night Gala.
This explainer video uses a clean, geometric style and relies for the most part on animated infographics to highlight the most impacting numbers and statistics, while also emphasizing through the motion graphics a sense of community and the importance of working together.